About the importance of having a presence on the Internet
Today, more than ever, the Internet is an essential platform for attracting and retaining a large audience, as it offers content tailored to their needs and expectations.
Creating a professional website allows you to:
- Boost your company's visibility and reputation in the marketplace
- Stand out from the competition
- Communicate relevant information to prospects and customers
- Interact with your customers via social networks and blogs
- Strengthen the relationship of trust with your customers
- A key strategy for long-term development
- Attracting and retaining customers through quality content
- Strengthen your company's brand image
- Seizing the infinite opportunities offered by AI
- Check that your online presence is weak or non-existent to avoid lost opportunities and lower sales.
The Web is changing
About Genializ and web trends
In 2020, for 71% of businesses, an online presence is essential, and for 63% it is essential to present their activities online. What’s more, the world has entered a new technological era with the arrival of AI or artificial intelligence. There are five types of SME facing up to the arrival of AI: cautious, demanding, receptive, static and opportunistic. Digital technologies are seen as a real advantage by 71% of the ‘Demanding’ segment, but lack of time, difficulty in finding the right person and lack of knowledge are hampering their digital commitment.
- In 2020, 71% of businesses will make an online presence essential
- For 63%, it is essential to showcase their activities for the opportunities that digital transformation brings
- In 2021, 41% of companies will recognise that digital technology contributes to their turnover
- 1 company in 2 lacks the in-house skills to support the growing importance of digital practices.
- 80% of companies have not put in place any training to support their employees in the digital transformation.
And yet
The questions you need to ask yourself
- Where does my company stand in this new evolution of the digital age?
- What impact does this have on my company's costs, and what is the loss incurred without a solution?
- And if you found a solution, how would you use the profits generated?
- What concrete action do you intend to take tomorrow to respond to this situation?
- Have you ever thought of someone who could help you reverse this trend?
So what are you waiting for? What would be the best, most appropriate strategy for achieving your goals?