Turn your visitors into customers with an optimised landing page
Genializ Landing page creation
CTA or Call To Action: The call to action that converts
The creation of a landing page is ideal for various types of business, including e-boutiques, service providers such as marketing agencies, consultancies or healthcare professionals, freelancers such as coaches, consultants or artists, as well as local businesses such as restaurants, beauty salons or boutiques, etc.In short, creating a landing page is ideal for any company looking to convert visitors into potential customers, whatever their sector of activity or size.
So how do you create and optimise a Landing Page?
Perfect for attracting prospects and converting them into loyal customers
Developing a landing page allows you to present your business with a contact form for a direct call to action and an update interface. When it’s well designed, it can increase conversion rates and generate sales more easily, as well as enabling you to measure the results of your marketing campaigns more accurately, by providing a clear and targeted user experience.
On the other hand, unlike traditional home pages, landing pages eliminate superfluous elements and focus solely on the main objective, reducing distractions and guiding visitors towards the desired action.
Creating a landing page
What goes into creating your Landing Page
A personalised design that reflects your personality
An administration interface for modifying your site
A presentation page
A contact/quotation form
A blog / news with or without comments
The layout of your content
Optimising the site for SEO (title, description, keywords)
Responsive site, adaptable for mobiles and tablets (iPhone, Android, iPad...)
Training on updating the site
Do you have any questions?
Digital Strategy
Landing page
It's a powerful tool for businesses that want to optimise their online marketing campaigns and maximise their conversion rate.
A landing page focuses on a specific action that visitors carry out, such as filling in a form, subscribing to a newsletter or making a purchase.
With optimised design and compelling calls to action, landing pages have the potential to significantly improve the conversion rate of qualified leads into customers.
The information collected via landing pages provides companies with valuable data on the preferences and needs of their prospects, which can be used to guide their marketing strategies.
By personalising content for different visitor segments, it offers a more relevant and engaging experience.
Landing pages are easy to measure, enabling the company to monitor performance, carry out tests and make constant improvements.
Unlike traditional home pages, landing pages eliminate superfluous elements and focus solely on the main objective, reducing distractions and guiding visitors towards the desired action.
When they are well-designed and professional, they reinforce the company’s credibility, boosting visitors’ confidence and encouraging them to take action.
They are easily shared via social networks, email or other channels, and this allows your company to extend its reach and reach new audiences.
Important points to remember about creating a Landing Page
- It's a key element of any successful online marketing strategy
- Actions can include filling in a form, downloading a white paper or making a purchase.
- A landing page must be clear, concise and action-oriented
- It solicits action (CTA) with well-placed buttons or links and attractive offers for visitors.
- It is optimised for natural referencing (SEO)
- A landing page must be tailored to visitors' needs and the company's objectives
- Creating a landing page is an important process that requires careful planning and execution.
- The aim is to achieve the best possible results in terms of conversion and business growth