Timetable
Mon-Fri 09:00 – 18:00
Sat-Sun: Emergencies
Address
Bd Du pont d’Ave 49
1205 Genève
I can help you develop your online presence and achieve your business objectives
Discover my digital strategy
With Genializ, I'm putting my expertise and 30 years of experience to work for your online success.
Here’s my digital strategy
Boost your online presence: Marketing, SEO, Design and Security at the heart of your success
Why is web marketing essential to a good digital strategy?
Digital marketing powers your online success
Digital Marketing
Here are a few reasons why digital marketing is essential:
- Broad reach : Web marketing channels offer global visibility and reach a diverse audience.
- Precise targeting : Digital marketing enables relevant audiences to be targeted based on specific criteria.
- Measurability of results : Tracking tools enable ROI to be assessed and campaigns to be optimised in real time.
- Personalisation : It offers the ability to personalise messages and offers for a relevant experience.
- Interactivity: Digital marketing channels encourage direct interaction with customers and increase engagement.
- Cost-effective: It is often more affordable than traditional forms of marketing.
- Adaptability: Good web marketing allows campaigns to quickly adjust to changing market conditions.
My digital strategy for web marketing
How my approach to digital marketing can help you:
- I implement a bespoke marketing approach for each business to help you achieve your goals.
- I use online advertising techniques to promote your products or services by targeting the relevant audience.
- I create quality and engaging content, this is to attract and retain users’ attention.
- I use e-mailing to communicate directly with prospects and your customers to create personalised, targeted campaigns.
- I tailor my strategies to your specific needs, ensuring that my actions generate tangible, measurable results.
To conclude on digital marketing
Using a combination of online advertising, content marketing and e-mail marketing, I tailor my strategies to meet my clients’ business objectives with measurable results.
Why is SEO or natural referencing a key part of a good digital strategy?
Dominate search engines and reach new heights online
SEO
Here is a detailed list of the reasons why SEO is crucial:
- A good SEO strategy improves visibility by optimising pages for relevant keywords.
- SEO attracts an active audience searching for products related to your business and thus generates qualified traffic.
- A strong presence in search results boosts user confidence and promotes lead conversion.
- This offers a high ROI thanks to continuous and sustainable traffic without additional costs per click or ad impression.
- It allows you to target specific keywords based on the needs and search intentions of your target audience.
- It makes you compete with businesses of all sizes and attract a higher share of organic traffic.
- SEO optimises structure, navigation and usability, improving the user experience and increasing the chances of conversion.
- Finally, it provides long-lasting results and attracts organic traffic even after SEO efforts have ended.
My digital SEO strategy
Here's how I can help you optimise your website for search engines:
- I carry out in-depth keyword research relevant to your business and target audience.
- I implement on-page optimisation techniques to improve the structure and content of your website.
- I help create quality content that meets the needs of your audience and is optimised for search engines.
- I strengthen the authority and popularity of your website by seeking link exchange and creating attractive content.
- Technical optimisation: I ensure that your website is technically optimised by improving loading speed as well as site structure and HTML tags.
- I monitor your website’s performance using advanced analytics tools.
- I stay constantly updated with search algorithm updates to ensure that your website remains compliant with best practice and search engine requirements.
To conclude my approach to SEO
It is essential because it increases your visibility and qualified traffic. What’s more, it brings credibility, a high ROI, precise targeting, competitiveness, user experience and guaranteed lasting results.
Why is design important to a good digital strategy?
Transform your online presence with captivating designs
Graphic Design
Professional design plays an essential role in capturing attention and reinforcing your brand image:
- Professional graphic design attracts attention with its attractive aesthetic and striking visual elements.
- Good design reinforces brand image by conveying a consistent visual message.
- Well-thought-out design makes navigation easier, providing a pleasant experience with a clear layout, as well as legible typography.
- Professional graphic design inspires confidence, demonstrating your attention to detail and commitment to quality.
- Careful, original design sets you apart from your competitors by presenting your products or services in a unique way.
- Good design guides users to the desired actions, promoting conversion rates and the collection of valuable contact information.
- Professional graphics express your company’s values and personality, creating an emotional connection with your target audience.
- Good design is optimised for optimal viewing on different devices.
My digital design strategy
How I capture visitors' attention with a modern, striking design:
- I create an attractive, aesthetic design to capture users’ attention from their first visit.
- I use a harmonious colour palette and appropriate fonts to reinforce your visual identity.
- I implement fluid, intuitive navigation to make the site easier to explore and enhance the user experience.
- I optimise the structure and layout of graphic elements to highlight important information.
- I incorporate high-quality visuals, images, videos or illustrations to reinforce your message.
- I adapt the design to different devices and screen resolutions to offer a consistent experience on mobile, tablet and computer.
- I stay on top of the latest trends to stay at the cutting edge and offer a modern, up-to-date design.
To conclude my approach to design
Aesthetically pleasing and attractive design, fluid and intuitive navigation, the use of high-quality visuals and optimal adaptation to all devices, with the aim of offering an optimal user experience and reinforcing your brand’s visual identity.
Why is security essential to a good digital strategy?
Secure your online presence and protect your business from digital threats
Security
Security is essential to a good digital strategy for a number of crucial reasons:
- Companies must ensure the security of sensitive data to avoid privacy breaches and financial losses.
- They must comply with data protection regulations to avoid financial penalties and preserve their reputation.
- Contractors must have robust security measures in place to reduce the risk of cyber attacks and data theft.
- Businesses must have incident response plans to minimise disruption and ensure business continuity in the event of a major security incident.
- Businesses must secure valuable assets such as products, software and original content to prevent theft or unauthorised copying.
My digital strategy for the security of your site
Protecting your data and ensuring the security of your website is my top priority in my digital strategy:
- I use advanced firewalls to protect your websites from malicious attacks and intrusion attempts.
- I install SSL certificates to secure communications and establish encrypted connections.
- I ensure that your site is constantly updated with the latest versions of software, plugins and themes used.
- I recommend using strong, unique passwords for your administration accounts.
- I use monitoring tools that detect suspicious activity and intrusion attempts to enable me to intervene quickly if a problem arises.
- Implementing regular automatic backups of your sites enables data to be restored quickly in the event of loss or corruption.
- I raise awareness of the importance of online security and provide practical advice on how to avoid potential risks.
- I keep abreast of the latest trends in digital security to ensure I implement recommended security measures and stay up to date with technological developments.
To conclude my approach to safety
By implementing this digital security strategy for my customers’ websites, I ensure that your sensitive data is protected, your reputation preserved and your online activities secure.